What to Say to Your Subscribers: The Perfect Welcome Email Worksheet

Interested in starting a blog and making money from home? I earned my first $200 within 3 months of starting Frugal on the Prairie then went on to earn a full-time income from home about 6 months later! If you're ready to get started, I have a step-by-step tutorial for setting up your domain and hosting here, which can be a headache to figure out by yourself if you've never done it before! I also highly recommend and use Bluehost for my hosting! (<---That's an affiliate link but girl, I never recommend something I don't love or use ;) 

You hear it all the time.

"You need to grow your email list!"

But what are you supposed to do with subscribers once you get them? How do you know they won't just unsubscribe as soon as they receive the incentive or freebie you offered?

Here are 9 things you should include in your emails:

  1. Subject Line

  2. Welcome

  3. Introduction

  4. Nice to Meet You

  5. What's In It for Them?

  6. Interaction

  7. Anticipation

  8. Call to Action

  9. Signature

This post contains affiliate links, which means I may receive a small commission at no additional cost to you, but I would never recommend something I didn't love or use myself. ;) 

Building a connected and successful subscriber list takes a bit of strategizing and brainstorming. Email subscribers platforms like ConvertKit cost money, whether we like it or not, and you need to keep people engaged if you're going to utilize your list in a sales funnel or launch. 

"But what do I say?!"

I've thought this many times before as a newbie blogger and finally put together a simple formula that works time and again. The number of people that unsubscribe after my welcome email is almost nonexistent. 

In fact, take a peak at this. 

This is the welcome email from my free blogging course. Out of the 2,107 people that signed up, only 10 of them unsubscribed after receiving the free workbook that I offer in addition to the course. That's an unsubscribe rate of less than half of one percent!

Okay, I know you want the same results and I want you to have them too. So I created this 10-page workbook for you to fill out each time you create the perfect confirmation or welcome email for your subscribers. 

Want a sneak peak at the workbook? Check it out below!

It's separated in 9 different sections, each with their own purpose. For some emails you'll need every one of the sections, and other emails may only need a portion of them. 

It just isn't enough to say, "Thanks for subscribing! Here's your freebie." You need to welcome new subscribers into your online community and give them a good reason to stick around. 

Subscribers need to be reminded about what they signed up for, who you are, what they can expect out of your emails, and why they should stay subscribed. 

Let's take a look at each section in a little more detail. 


Write something short, yet descriptive in your subject line. It’s important to be obvious about what you’re sending because looking at who sent the email isn’t necessarily enough for your readers. Don’t take this personally, but there’s no guaranteeing they remember who you are!

Maybe you’ve signed up for something here on AllisonLindstrom.com but that doesn’t mean you remembered who Allison Lindstrom was if you only recently found my site. It’s helpful to say something like:

“Your list of 160+ blog niches is here!”


If someone came to visit you at your home, would you open the door and give them a cup of coffee without even saying hello? No!

Welcome your subscriber into your community so that they feel like they're a part of your awesome community!


Use this section to remind them why they joined in the first place and how much it means to you to have them onboard. 

I’ll be honest, if I’m researching a certain topic then I might sign up for a ton of different freebies on different sites.

If your blog offered a knitting pattern for baby booties, then talk about that here. Say something like:

“Here’s that free baby booties pattern you signed up for. On average, my readers can knit this pattern in less than 2 days. When you finish your project, HIT REPLY and let me know how it went! I love hearing from my subscribers.”


Remember that your readers don't know much about you yet. Bond with them by sharing relatable stories and/or struggles. Here’s an example:

“I knitted this exact pattern when my son John was born. Here’s what they look like, 10 years later.”


Don't forget to include the incentive you offered! If you haven’t already linked to the download/video/handout/whatever you’re offering, now’s the time to do it.

I make it easy for people to see so they don’t feel like they need to go on a treasure hunt. Example:

“Click here to download the baby booties pattern!”


What's the point of having subscribers if you don't take the time to get to know them and their struggles? This section is optional but if you’re looking for feedback from your readers, now’s the time to ask for it. You can say something like:

“Have a pattern you’d love to see on my blog? HIT REPLY and let me know! I’m always taking requests.”


Make them look forward to your next email or project, if you have one. This section is optional but if you have something exciting coming up then you can take advantage of their attention right now. I would say something like:

“Stay tuned for tomorrow’s free knitting pattern - the baby blanket to match!”


Is there something specific you'd like them to do, like share your incentive on social media? This section is also optional but if there’s an action you’d like for them to take, it’s a good idea to mention it right before you close up the email. It could be something like:

“Please share a link to my free pattern with all of your knitting friends!”


Make it short and sweet or long and friendly, but be sure to make it all you!

Don't waste the opportunity to impress your subscribers with an awesome Welcome Email! It's very easy to construct if you have all the right components.

Download the workbook and examples to simply fill in each of the sections. Obviously, you may not want to copy/paste the examples because they represent my personality. But follow along with the general ideas and suggestions, and the rest will come flowing naturally!