What to Say to Your Subscribers: The Perfect Welcome Email Worksheet

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You hear it all the time.

"You need to grow your email list!"

But what are you supposed to do with subscribers once you get them? How do you know they won't just unsubscribe as soon as they receive the incentive or freebie you offered?

This post contains affiliate links but I would never recommend something I didn't love or use myself. ;) 

Not sure what to say to your subscribers? Need some examples or a swipe of the perfect welcome email? Download my FREE examples and workbook to create the perfect welcome or confirmation email for your list!

Building a connected and successful subscriber list takes a bit of strategizing and brainstorming. Email subscribers platforms like ConvertKit cost money, whether we like it or not, and you need to keep people engaged if you're going to utilize your list in a sales funnel or launch. 

"But what do I say?!"

I've thought this many times before as a newbie blogger and finally put together a simple formula that works time and again. The number of people that unsubscribe after my welcome email is almost nonexistent. 

In fact, take a peak at this. 

This is the welcome email from my free blogging course, Blogging to Win. Out of the 2,107 people that signed up, only 10 of them unsubscribed after receiving the free workbook that I offer in addition to the course. That's an unsubscribe rate of less than half of one percent!

Okay, I know you want the same results and I want you to have them too. So I created this 10-page workbook for you to fill out each time you create the perfect confirmation or welcome email for your subscribers. 

Want a sneak peak at the workbook? Check it out below!

It's separated in 9 different sections, each with their own purpose. For some emails you'll need every one of the sections, and other emails may only need a portion of them. 

  1. Subject Line
  2. Welcome
  3. Introduction
  4. Nice to Meet You
  5. What's In It for Them? 
  6. Interaction
  7. Anticipation
  8. Call to Action
  9. Signature

It just isn't enough to say, "Thanks for subscribing! Here's your freebie." You need to welcome new subscribers into your online community and give them a good reason to stick around. 

Subscribers need to be reminded about what they signed up for, who you are, what they can expect out of your emails, and why they should stay subscribed. 

Let's take a look at each section in a little more detail. 


Are they ready for the goodies you're about to deliver? 


Welcome your subscriber into your community so that they feel like they're a part of your awesome team!


Use this section to remind them why they joined in the first place and how much it means to you to have them onboard. 


Remember that they don't know much about you. Bond with them by sharing relatable stories and struggles. 


Don't forget to include the incentive you offered!


What's the point of having subscribers if you don't take the time to get to know them and their struggles? 


Make them look forward to your next email or project!


Is there something specific you'd like them to do, like share your incentive on social media?


Make it short and sweet or long and friendly, but be sure to make it all you!

Don't waste the opportunity to impress your subscribers with an awesome Welcome Email! It's very easy to construct if you have all the right components.

Download the workbook and examples to simply fill in each of the sections. Obviously, you may not want to copy/paste the examples because they represent my personality. But follow along with the general ideas and suggestions, and the rest will come flowing naturally!