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Occasionally within the blogging community people will say, "So-and-So is already an expert in XYZ niche so you should try to find your place elsewhere." I'm absolutely not a believer in this and here are my reasons why.
1. Consumers' preferences may change as they go through different stages in life
Readers don't always stay the same in their preferences throughout their entire lives. They are constantly growing and experiencing new phases, which is great!
What this means for bloggers is that, while some may stay with us as long as we're writing, we may gain and lose readers throughout the years.
“What this means for bloggers is that, while some may stay with us as long as we’re writing, we gain and lose readers throughout the years.”
Here's a good example of this in my own life:
I used to listen to a podcast that had wonderful hosts and content. But it wasn't exactly G-rated as there was the occasional cuss word thrown around. I didn't pay much attention to this kind of thing before I had kids. (Sorry to admit this, Mom.)
But after my son was born, I quickly realized I didn't want to play the podcast around his little ears. So I started looking for alternative podcasts that would have the same kind of content, just with hosts that were more kid-friendly.
The original podcasters I loved hadn't changed and were still providing fabulous information, but I had changed. Thus, I was looking for someone new!
2. Consumers like choices
This is probably why we have so many flavors of Doritos at the grocery store! Most of us like having a least a few options to choose from.
I know I'll personally read at least two different points of view if I'm looking for a tutorial or a certain type of blog post. I will sometimes wonder while I'm searching, "Has anyone written a better version of this?"
3. Blogging is constantly evolving
Like the economy, medical advances, and literally any other large topic, blogging is and always will be constantly evolving.
How boring would it be if blogging tactics and content didn't change for 10 years? What if we just continued to write the same way and provide content in the same manner again and again? Lame!
Some of best ideas for content delivery come from newer bloggers because they don't realize it's not "normal" to blog or provide value in a certain way. They're just naturally thinking outside the box.
4. New bloggers create a healthy, competitive environment
This could be my business background talking but I find competition to be healthy for everyone involved in the blogging community!
It forces current bloggers like myself to think outside the box and work hard to provide high quality content. If there's no competition, there's no pressure to write the best blog posts possible.
Competition also helps readers as they receive the benefits of our progressive thinking and constant efforts to grow as bloggers.