Over the past year or two, we have seen a lot of bloggers start to integrate video into their content strategy. It's not because they don't want to write anymore. And, it not usually that they just love making videos.
Should you be using video for your blog too?
Yes, because video marketing has a powerful influence over people. Using it can help you convert people into customers much faster than text can.
I might be crazy but how does 30 days of blogging tips and mom hacks sound? I have a ton of awesome content about how to become a blogger while also being a stay at home mom or working mother. It’s not easy but it’s totally possible. And today’s post is for Day 28, where I share why your content strategy should include online video marketing.
Benefits of video marketing
We use video now more than ever before. Things like YouTube and Instagram Stories keep video constantly in front of us. We're used to it. And, there are a lot of reasons why this is a good thing for you as you grow your blogging business.
Humanize your brand
More and more people are using video as a way to enjoy content
Hearing your voice and watching you speak can help your readers connect to you faster
Lastly, it can help increase your products sales and get more traffic to your blog
Using video for business helps to humanize your brand. It allows your audience to connect your blog with an actual person. It helps them feel like they are getting to know you. This is incredibly important for your blogging business.
Through video, your audience is able to hear your voice and see what you look like. They're able to hear the tone of your voice and see the body language you use. All of these things help them to connect with you faster. This is really important if you want to monetize your brand and start bringing in a real income.
It also helps them to read your written content in your voice. This helps make it easier for them to connect with you as they read your blog posts as well. And, when they "know" the person behind the blog they feel they are able to trust the brand even more.
Don't want to use video content in your blog?
A lot of bloggers don't want to use video for blog content. You might feel the same way. And, I totally get it! I'd be lying if I said that I wasn't nervous when I first started making videos. But now look—I have an entire YouTube channel loaded with blogging tips for my followers.
You might be thinking things like, "videos are not blog posts." And, you're right. But, even though you want to grow a blogging business, I believe there are some important reasons why you should start incorporating videos into your content strategy. If you aren't ready to do it now, plan on doing it down the line.
1. Videos help you reach a larger audience
I first started using video because I saw the direction that content was going. Consumers want to get information the way that works the best for them and video. So, videos can help you reach a larger audience.
I have two sets of readers:
People that just want the text blog posts. It might be really convenient for them to consume my content while their child is napping or when they have a short break at work. That makes text posts better.
People that don't have time to sit down and read a blog post. People are busy and some don't want to take the time to sit down and read a blog post. They might want my content, but they just don't have time to read it. That makes my YouTube marketing a better fit for them. They can listen to my content while they fold laundry, cook dinner, or run on the treadmill.
If I were only producing my content in one form, I would be missing out on reaching the other group of my audience. And. don't trick yourself into thinking that your audience will just take whatever you put out there. If you aren't sharing content the way they want it, they will find someone else that will.
2. Video marketing for blogs is not as hard as you think
What I love about video marketing is when I have a blog post written, it gives me the content I need for my video! I simply have to take the time to record it. You don't have to come up with two different topics or ideas for the content. You just need to take the time to create the content in two different ways.
There's no way of knowing when your audience is going to have a chance to consume your content. So, you want to make it as easy as possible for them. The more people you reach, the more people you can help with your content.
Here’s what my YouTube channel looks like. You’ll see there’s a YouTube video for almost every blog post I have written!
Remember that you're building a business
You aren't just interested in creating and running a blog as a hobby. It's something you're serious about! You are working on building a blogging business. That means you need to think outside of the box at times. And, you need to reach as many consumers as possible.
Creating different forms of content allows you to do just that. Some people like long-form blog posts and others like shorter social media updates. Some prefer text and others prefer video. When you create both video and written blog posts you are allowing your content to reach the different groups of your audience.
I know that you might be nervous. It made me nervous being on camera at first too. However, with practice and consistency, it got easier. Keep at it and you'll be able to fine-tune the processes, so it works for you. If you want more information on using video to grow your blogging business you can check out my free Q&A session here.