Look, I get it. You want to start a blog but what you really want is to make some money on the blog. You're in good company because it's the same situation for most of us. But where do you even begin?
Here are some of my blogging tips for getting started!
Pssssttt...I run a series called Ask Allison where I answer readers' questions about blogging and business. You can ask yours by emailing email@example.com. This post is for the question, "What are the 1st steps to create a profitable blog?" Click below to watch!
Tip #1: Lose the "hobby blogger" mindset
One of the common mistakes I see new bloggers make is getting stuck in the hobby blogger mindset. A hobby blogger is someone without deadlines, specific goals. They believe that slow and steady will win the race and are afraid to be driven and aggressive.
If you want to build a profitable blog that is worth all of your hard work ('cause let's be honest- profitable blogging is h.a.r.d.), then you need to have a business blogger mindset.
A business blogger is focused on a particular goal and creates/implements strategies and tactics to help grow their blogging business. They know that 1 hour a week is not going to be enough to build a full-time income from their blog.
Tip #2: Determine your niche
Most people who start blogging (myself included) write a lifestyle or multi-category blog. This makes sense as we're still trying to determine what we really enjoy sharing on the internet. This is totally fine for a while, but you need to narrow down your niche once you're ready to build your blogging business.
Tip #3: Determine how you're going to help people
This tip ties in with Tip #2. You obviously want to make sure you're niche helps people for a couple of reasons: 1) It feels pretty darn good and 2) you're more likely to build a profitable business when you're providing genuine value to someone else's life.
Tip #4: Properly invest in the seriousness of your blog
I've talked about the importance of owning your domain and hosting before but I'll talk about it again.
Writing a blog on a free platform like Blogspot means that they own the content you post, not you. They can take down your content if they want to and it's within their rights too since you're using their platform for free. This is not the position a professional woman should put herself in when she's building a blogging business!
I use and recommend Bluehost for hosting and purchasing a domain. I've had them from the Day 1 with Frugal on the Prairie and have no intentions on changing. They're a great, affordable company to use!
Tip #5: Write down your business goals
Most people start their blog by uploading a cute design and publishing posts. I consider this method to be hitting the ground running...without shoes on. You might move fast for a while but you'll eventually lose steam.
Write down your business goals before you do anything else! They help keep you focused so you don't get distracted by the 3,294,927 glittery options we have as bloggers.
Get specific when you're outlining what you want to accomplish! Example: "I want to make $X,XXX by January 1, 20XX through affiliate sales and at least 3 different product that help people accomplish XYZ."
Most bloggers worry about making money and stress themselves out by posting, promoting, posting, promoting. That formula isn't enough anymore. Not if you want to make consistent, full-time income.