If you usually follow along with me, you know that I don't typically share my income and expense reports. My husband and I are fairly private people and it's just not information I like to share on a regular basis. But this particular blog post is for a very special occasion. It's my 3-year blogiversary!
In celebration, I asked you what video you wanted to see next and you chose— my income report! And, I totally get it. When I was starting out in my blogging journey I was interested in seeing those numbers too. It was motivating to see what was possible in the blogging world along with seeing how to make money blogging.
So every once in a while, on a special occasion, I like to share the details with you. In the past, I did a video to share how I made my first $200 as a blogger and another one when I hit a major milestone for my blog. Now, you can check out my latest income report video here and subscribe to my channel, so you can find out when the next video comes out too.
A quick shout out
This has been an incredibly fulfilling and beautiful journey. Making money blogging is not easy, but it's so worthwhile. Learning how to do this has allowed me to work at home, support my family financially, and have even more time with my young son. I couldn't be more thankful for your support in building my blogging business.
YOU are the reason I get to do this. Thank you for every moment you've ever watched a video, read a blog post, or shared by content in any way, shape, or form!
Now, without further ado, here is my March 2018 blogger income report:
March 2018 Income & Expenses Report
Before I give you the details, I want to give you a warning. While I am very pleased with these numbers I don't want you to get the impression that this is something that happens automatically. Nor is it super easy.
I've been working H.A.R.D. for 3 years. But if you are willing to put in blood, sweat, and tears, and do it unpaid for a while, then I really believe this is a number you can get to as well.
Affiliate income - $1,592.12
This includes income from companies that I partner with like Amazon, subscription boxes, and my hosting site. If one of my readers purchases through my link I receive a small commission at no additional cost to them.
Product Sales - $9,322.14
I have a lot of different products that I sell. Some I sell all year-round and others I only sell during certain times throughout the year. I have done it this way in order to create a more consistent stream of revenue from month to month. And it has taken years and years of hard work and building my platform and brand, along with testing methods again and again to finally get to this number! Always remember that It doesn't happen overnight. I have been working consistently for 3 years to establish authority and get my brand name out there.
Ad income - $1,578.55
This income is from the ads that you see on my website and YouTube videos.
GROSS INCOME - $12,492.81
Before I share my expenses, I want you to know that these numbers are lower than normal. I have a freelance team of people that I hire to help me with certain tasks. During March, one of my freelancers was on vacation and therefore my expenses were reduced.
Google apps - $10.50
I pay for two accounts to be set up with Google Suites. This allows me to have my email setup the way that I need and provides a few other services as well.
Accounting software - $5.25
This probably sounds like a good deal and that's because it is. I have this at a discounted price right now. It will most likely be going up closer to $15/month eventually.
Freelance team - $115.60
As I mentioned above this number is lower than normal for me. A more realistic number would be two or three times this amount.
Payment and landing page software - $66
This expense is for the software that I use to create my courses and to collect payments and provide access to my students.
ConvertKit - $119
I adore ConvertKit and don't plan on making a change any time soon! This number is lower than it was in the past for me because I recently deleted some of my email subscribers. I know this sounds crazy, but there is always a method to my madness. ;)
Social media schedulers - $20
This payment was only for Board Booster. I pay for TailWind once a year and this is not the month that the expense came in.
TOTAL EXPENSES - $336.35
What about taxes & insurance?!
I didn't include the information here, but I do have to pay Uncle Sam (make sure you do as well if you are making money blogging!). However, I am blessed in having insurance through my husband so that's something I don't have to pay for each month.
A few more tips
I don't want to just leave you with the numbers because more importantly than sharing how much I make, I want to share with you how to make money with a blog! Here are a few tips that you need to keep in mind.
Tip 1 - Blogging for money doesn't happen overnight
If you want to make dependable, consistent income month after month (aka: real money that can pay your bills and create financial stability!), it takes time. But if you are willing to put in the time and work then hopefully, you will be able to see the same results.
Many bloggers aren't willing to do this and they quit early. Be one of those bloggers that stick it out for the long haul.
Tip 2 - Diversify your income streams.
Gone are the days of making money from a blog just from ad revenue and affiliate income! Many bloggers have evolved over the years and have taken a more modern approach to earning money through blogging.
As you can see from the figures above, I am making money from multiple streams, and we didn't even get into all the specific affiliates, products, and ad companies that I work with.
Some people have this old-school mentality and believe that if you start selling products and services from your blog, you aren't a true blogger. However, I think that professional blogging is building a brand and then teaching and inspiring people through your content while monetizing it for yourself.
Don't just sell your blog. Sell your entire brand. This makes it more sustainable for the long-term.
Do you want to know more?
If you have been banging your head against the wall trying to figure out how to monetize your blog, you need to check out the Blogging Business Club! In the membership club, I share all the details about how to build a profitable blog and share examples from my own experience. If you put in the hard work and stick with it, this income report could be yours in a couple of years!