When Should I Start Selling Products as a Blogger?

Maybe you've been reading my blog or watching my YouTube channel for awhile. And maybe you've even read one of my blog income reports before. If so, you know that selling products on my blog is a huge part of my business. It's where most of my income comes from.

You might have thought something like, "Maybe I should consider making and selling products," but you don't really know how to get started.

It can be overwhelming trying to figure out what should you create and sell on your blog, when should you start, when you should start doing market research. How does this process even work?

I completely understand how overwhelming that can be.

Here’s my recommended timeline for selling products as a blogger:

  • Start brainstorming on Day One of starting your blog

  • Build up content on your site for an extended period of time to establish authority in niche

  • Offer product when you’ve gained enough insight from your readers to know what product they want and need the most

Now, let's dive into what those steps mean.

When should I start selling products as a blogger?

Let's face it, one of the most attractive reasons for starting a blog is the idea that you can make money.

Who wouldn't want to make money simply by writing and talking about something they feel passionate about? This is why many bloggers get started. But, it doesn't take long for people to realize that there's a lot more to it than they thought.

Making money from a blog requires HARD WORK. You don't simply create a few blog posts and the money starts rolling in. And, when new bloggers realize this it quickly becomes overwhelming.

How do you start making money? When can you start making money?

If you stick to the following steps in my recommended timeline for selling products below, it will help your blogging business fall into place.

Start brainstorming on Day One of starting your blog

The first part of the timeline for selling products on your blog starts on Day One. Or, if you've already started your blog, then today can be your Day One. You should be brainstorming ideas about what you could create in the future to sell from the very start.

It's okay if you don't have product ideas from the very start. Honestly, in a lot of ways, I don't even think you should have 100% decided on a product just yet.

The process of creating and selling products on your blog involves doing market research and getting to know your audience. You’ll want to approach things this way in order to ensure you're creating products that your audience is looking for.

Unless you've previously worked in customer service or in some other way with your target audience, then you really just need to be patient. Start writing blog posts and get the content out there so you can start getting to know your audience. Then, you’ll slowly discover exactly what they're looking for.

From Day One, keep some sort of notebook where you can brainstorm ideas for products. Then when you get to the second part of the timeline (coming up in just a few seconds), you'll already have a long list of ideas that you know your target audience is interested in.

Build up content on your site for an extended period of time to establish authority in niche

The second part of the timeline to making money selling products on your blog is to determine the right time to start selling. A good conservative estimation is to wait until you have a good supply of blog posts and content online before you start selling.

Need a little inspiration on what kind of blog posts you should write first? Here are 6 blog post ideas that are perfect for beginners.

If you have 5 blog posts and start trying to sell a product online, people aren't going to be inclined to purchase. They don't really know who you are yet. And, you haven't had the time to really establish yourself as an authority on a certain topic yet.

If you have 50 or 100 blog posts or videos on a topic, then you've shown that you are more of an expert on the topic.

Once you have a good amount of content on your site then you've hopefully also established a fan base. (Hint: Promoting your blog posts on Pinterest is a good place to start in order to attract new readers! Here’s a free guidebook to get you started.)

Your readers are some of the best people that you can sell products to. They read your blog posts and watch your videos, which means you know they're already interested in the topic.

And, if you've been following step one and keeping track of ideas that you get from your audience while building up your content, you'll know that they're interested in the product you've created.

Offer product when you’ve gained enough insight from your readers to know what product they want and need the most

Over time you are going to get comments, emails, feedback, and information that will give you those little ideas that will help you create the best product possible later on.

When someone leaves a comment that says something like, "I love this. It helped me so much", you can record that information in your notebook. If you've been thinking about creating a product around that topic then now you’ll know it could go over pretty well.

Worried that you won’t make money consistently as a blogger? This is a valid fear and is something I experienced (and overcame!) years ago. Here’s how I make money consistently selling products on my blog.

How can I make money blogging?

Maybe you've been reading my blog and watching my channel for a while. And maybe you've even read one of my income reports before. If so, you know that selling products on my blog is a huge part of my business. It's where most of my income comes from. You might have thought something like, "Maybe I should consider making and selling products." but you don't really know how to get started.

Now that we addressed when you should start selling products, let's dive into another question that many new bloggers ask, "How do I make money online?"

Girl, I'm not kidding when I say there are plenty of options on how to make money from your blog. You can get yourself set up with affiliate income, sponsored posts, or ad revenue.

But, for this post, let's focus on the products that you can sell. The sky is the limit!

Some of the most common products that bloggers sell are eBooks, online courses, memberships, and workbooks. There's also merchandise like t-shirts, coffee cups, and signs. Additionally, you can sell workbooks and printables.

Basically, think of a product that you wish you had and then create it to sell on your blog.

Remember, from above, the best way to find out what you should sell on your blog is to get to know your audience. If you have a lot of content on your blog, feel like you know your audience, and still aren't confident you know they want, you can ask them.

Create a simple poll and send it your email list and post it on social media. Find out what they want to know.

How much can I earn from my blog?

This is another popular question. Most new bloggers want to know how much money they can realistically expect to make when blogging.

When I was starting out, I loved looking at blogging reports from other professional bloggers. There's something so inspiring about seeing how much money others have made, even if it’s something small like their first blogging paycheck.

The tricky part with answering this question is there's no straight answer. Honestly, you can make as much as you want if you know the right things to do.

That's the great part of having a blogging business, your earning potential is completely up to you. There's no boss that's determining what your pay is.

It does take work, but if you're willing to do the work you can make as much as you want to make.

There are a few things that will help you out in growing your income:

  • Creating passive income avenues

  • Diversifying your income

Passive Income for Bloggers

There are two types of income that your blog can make: passive income or active income.

Active income happens when you trade your time for money. An example of this would be offering coaching services or personalized meal planning. You spend your time and a customer compensates you for that time.

Passive income allows you to continue making money off the time you already spent. For example, I spent a ton of time creating my Blogging to Win course. Those hours were actually unpaid, but once the course was created, I've been able to sell it over and over again. That's passive income.

I can now make money from that course while I'm on vacation, playing with my son, and even sleeping.

Diversifying Your Income

Diversifying your income simply means that you have money coming in from multiple places on your blog. So, instead of making all of your income from ad revenue, you may also have affiliate income and products that you sell.

It's a good idea to diversify your income so if one area starts to suffer it doesn't impact all of your income. If all your money comes from affiliate income and your affiliate shuts down, you're going to be out of luck.

If you look at my income reports, I share a breakdown of where my income comes from. You can see that while selling products is my largest source of income, there's also money coming in from affiliates and ads as well. 

You Have Unlimited Potential

Running a blogging business is really exciting! The potential that you have building a brand is unlimited. Yes, it might take some time to get started. But, the time you invest in building your blog is never wasted.

Every piece of valuable content that you write will help out your readers. When your readers trust you and love the stuff you create, they are going to become your best customers once you start selling.

So, get hustling and start writing those blogs and filming those videos. And don't forget to keep a notebook close by so you can write down all the great ideas that you have!

What questions do you have about selling products on your blog? Hop over to my YouTube Channel and let me know or drop it in the comments below.