Rebranding Your Blog or Business: Free Worksheet + Printable

Interested in starting a blog and making money from home? I earned my first $200 within 3 months of starting Frugal on the Prairie then went on to earn a full-time income from home about 6 months later! If you're ready to get started, I have a step-by-step tutorial for setting up your domain and hosting here, which can be a headache to figure out by yourself if you've never done it before! I also highly recommend and use Bluehost for my hosting! (<---That's an affiliate link but girl, I never recommend something I don't love or use ;) 

The people have spoken and I have definitely been listening. Just recently, I sent out a survey to all of you wonderful email subscribers about what YOU wanted to see on this little blog of mine. The response was clear. A lot of you want to know how to make money online, be it through blogging or selling your own products or various other online businesses.

This survey sparked a movement that has been running through my brain for a while now. REBRANDING!

Since I started the blog, I've slowly transitioned from a money/family/home blogger to a money/online business blogger because those are the topics that I'm really passionate about. The overwhelming response of applause certainly makes the transition easier. You guys are incredible with your emails, questions, and comments. THANK YOU!

If you're in the process of rebranding your current blog or online business, then this post has an awesome free worksheet + checklist just for you! 

Just enter your info below and I'll send it to your email.

Let's get on with this, shall we?

How should you go about rebranding your own site or business?

Step #1: Determine the reason for your rebranding

Rebranding shouldn't be a spur of the moment kind of decision as it deserves a bit of planning. Here are some of the reasons you may be thinking of a rebrand.

  • You are merging with or becoming another business
  • You are offering new services that do not fit with your current brand
  • You feel like you have outgrown your current brand
  • You have an outdated brand
  • Your business or content is moving in a new direction

Before you go through the hassle of a rebrand, make sure that you actually need one. You can easily do this by asking yourself a few questions: 

  • What's not working with my site?
  • What is working with my site?
  • Who is my target audience?

Step #2: Talk to your readers

If you're in the process of rebranding your current blog or online business, then this post has an awesome free worksheet + checklist just for you!

You have dedicated readers who care about what you write and create. Let them know (you can even do this by writing a post like I'm doing right now) by saying, "Yoohooo! My site may being going through a few changes in the near future. I hope you're totally stoked because I think you're going to love it!"

Let them know how this will affect their reading experience and if they'll need to worry about typing in a different url to get to your wonderful site. ( rebranding will be rather minimal. Frugal on the Prairie will still be at this URL. My changes will include a new logo, slight redesign, and new social media handles. You will also see more online business/blogging posts since this is what a lot of you are really excited about. WOOO-HOOOOO!!!) 

Step #3: Determine what should be rebranded

Sometimes a site needs to do a complete rebrand, which involves changing the domain name, redirecting posts, changing the design and logo, and changing all of the social media handles. But sometimes all a site needs is a little refreshing, like a new design and logo. Take a peak at this list to see what you may need to change.

  • Domain name/url
  • Logo
  • Email address
  • Site Design
  • Social media handles
  • Social media descriptions
  • Your signature image for posts
  • Your bio + about me page
  • Business + legal documents

Step #4: Choose a Launch Date + Implement Changes

Send an email to your subscribers on that day to let them know that the changes have taken place and that you're excited about hearing their feedback. Send them any freebies that you created for your rebranding (like I did with this totally awesome download below...).

Step #5: Implement rebrand and prepare for technical difficulties

If there's anything certain about owning an online business it's that the techie stuff doesn't always go as planned. If you're doing a complete redesign and redirecting your old site to a new one, it's best to plan the transition during your slowest hours and be prepared for any minor meltdowns. Have your hosting provider on standby, friend!

Step #6: Change any legal documents

Be sure to go through the legal steps to change any official business name or contact information. If you're changing the business name you use to file taxes, you'll need to apply for another EIN and/or go through the process of changing all of your financial accounts. Also, don't forget to change the name on business documents, promotional items (business cards, etc.), credit card accounts, checks, and so on.

Lastly, have fun! Yeah, rebranding can be a little stressful but it's also really exciting so be sure to enjoy the process.