Rebranding your blog or business shouldn’t be the most overwhelming thing you do this year. Here’s how to revamp your blog:
Determine the reason for your rebranding
Talk to your readers
Determine what should be rebranded
Choose a launch date + implement changes
Implement rebrand and prepare for technical difficulties
Change any legal documents
This post may contain affiliate links, which means I may receive a small commission at no additional cost to you if you decide to purchase something. Don’t worry though, I only recommend the services I use or love. You can read more at my Disclaimer.
Why I Revamped My Blog
The people have spoken and I have definitely been listening. Just recently, I sent out a survey to all of you wonderful email subscribers about what YOU wanted to see on this little blog of mine. The response was clear.
A lot of you want to know how to make money online, be it through blogging or selling your own products or various other online businesses.
This survey sparked a movement that has been running through my brain for awhile now. REBRANDING!
Since I started the blog, I've slowly transitioned from a money/family/home blogger to a blogging/online business blogger because those are the topics that I'm really passionate about.
The overwhelming response of applause certainly makes the transition easier. You guys are incredible with your emails, questions, and comments. THANK YOU!
If you're in the process of rebranding your current blog or online business, then this post has an awesome free worksheet + checklist just for you!
Just enter your info below and I'll send it to your email.
Let's get on with this, shall we?
How to Rebrand Your Blog
Step #1: Determine the reason for your rebranding
Rebranding shouldn't be a spur of the moment kind of decision as it deserves a bit of planning. Here are some of the reasons you may be thinking of a rebrand.
You are merging with or becoming another business
You are offering new services that do not fit with your current brand
You feel like you have outgrown your current brand
You have an outdated brand
Your business or content is moving in a new direction
Before you go through the hassle of a rebrand, make sure that you actually need one. You can easily do this by asking yourself a few questions:
What's not working with my site?
What is working with my site?
Who is my target audience?
One of the biggest mistakes I see is when bloggers change their niche but keep a domain that has a keyword for another niche. Let me explain.
Pretend you blog about knitting and the vegan lifestyle, and your domain is thisknittinglife.com.
If you decide to rebrand and only blog about the vegan lifestyle in the future, you really shouldn’t keep the domain thisknittinglife.com because it has nothing to do with the vegan lifestyle! I’m constantly amazed at how often I see this happen!
Step #2: Talk to your readers
You have dedicated readers who care about what you write and create. Let them know (you can even do this by writing a post like I'm doing right now) by saying, "Yoohooo! My site may being going through a few changes in the near future. I hope you're totally stoked because I think you're going to love it!"
Let them know how this will affect their reading experience and if they'll need to worry about typing in a different url to get to your wonderful site. (Psssst...my rebranding will be rather minimal. Frugal on the Prairie will still be at this URL. My changes will include a new logo, slight redesign, and new social media handles. You will also see more online business/blogging posts since this is what a lot of you are really excited about. WOOO-HOOOOO!!!)
UPDATE: This actually changed and I moved to AllisonLindstrom.com later on.
Step #3: Determine what should be rebranded
Sometimes a site needs to do a complete rebrand, which involves changing the domain name, redirecting posts, changing the design and logo, and changing all of the social media handles.
Other times, all a site needs is a little refreshing, like a new design and logo. Take a peak at this list to see what you may need to change.
Social media handles
Social media descriptions
Your signature image for posts
Your bio + about me page
Business + legal documents
Step #4: Choose a launch date + implement changes
Send an email to your subscribers on that day to let them know that the changes have taken place and that you're excited about hearing their feedback.
Also send them any freebies that you created for your rebranding (like I did with this totally awesome download up above...).
I also recommend mentioning it briefly for the next couple of times you post new content, either in a blog post or email marketing.
Not all of your readers or subscribers will see every announcement you make. It’s helpful to repeat things a few times for everyone to receive the message.
Step #5: Implement rebrand and prepare for technical difficulties
If there's anything certain about owning an online business it's that the techie stuff doesn't always go as planned.
If you're doing a complete redesign and redirecting your old site to a new one, it's best to plan the transition during your slowest hours and be prepared for any minor meltdowns. Have your hosting provider on standby, friend!
I personally use Bluehost for my Wordpress sites and Squarespace hosting for my Squarespace sites (yes, I have a lot of sites to keep track of!). Bluehost has a great page here explaining how to redirect a domain. Squarespace has a great tutorial on moving your site to a new domain here.
Step #6: Change any legal documents
Be sure to go through the legal steps to change any official business name or contact information.
If you're changing the business name you use to file taxes, you'll need to apply for another EIN and/or go through the process of changing all of your financial accounts. Also, don't forget to change the name on business documents, promotional items (business cards, etc.), credit card accounts, checks, and so on.
Lastly, have fun! Yeah, rebranding can be a little stressful but it's also really exciting so be sure to enjoy the process.
What should a blog include?
As you work through your rebranding process, it’s important to ensure you have all the right elements of a good blog.
Here are each of the elements your blog should include:
Engaging blog posts
Enticing subscriber incentives
Organized content that is easy to comb through
Interlinks to other related blog posts within each blog post
Links and highlights to all of your products
Search feature to make it easy for readers to find the exact content they’re searching for
Monetization methods to maximize the return on your investment in time (I talk about the ways you can make money blogging here)
How can I make my blog interesting?
Don’t be afraid to be different or specific. There are millions of bloggers out there and you only make your job harder when you choose to cover a broad topic like “lifestyle” blog posts.
Don’t be afraid to narrow your focus towards a very specific category. This can be hard, I know. To make things easier, I have a comprehensive list of 160+ blog niche ideas that aren’t boring.
How do you write a good blog entry?
Writing blog posts are easier to do if you have a list of elements you know you should include.
Here’s what you should include in each blog post:
Engaging headline and introduction
Short summary within post
Meaty content, separated by sections, bullet points, and/or different heading sizes
A pinnable, social media friendly graphic (if required by site)
Applicable external links
Still finding it hard to write? Yeah, I’ve been there. Here’s my hack for writing blog posts when you really just hate writing!
Let me know how your blog rebranding goes! Are you excited? Nervous? Overwhelmed?
Every emotion is normal as revamping a blog can be scary. Fortunately, your the boss and nothing in this world is permanent. So, in order to have a successful rebrand:
Have your hosting provider on standby
Let your readers know what’s comingPrepare for technical hiccups
Be ready to take off a day or two after you’ve rebranded to give yourself a much needed break
Interested in starting a blog and making money from home? I earned my first $200 within 3 months of starting Frugal on the Prairie then went on to earn a full-time income from home about 6 months later! If you're ready to get started, I have a step-by-step tutorial for setting up your domain and hosting here, which can be a headache to figure out by yourself if you've never done it before! I also highly recommend and use Bluehost for my hosting! (<---That's an affiliate link but girl, I never recommend something I don't love or use ;)