You've done the work of setting up your blog. You have your domain and paid for hosting. Now, it's time to get started blogging. But, what do you write for your first blog post? If you're feeling stuck don't worry, I've got you covered.
Now, the information included here is assuming that you've already started your blog. If you haven't, you can check out this post to get more information on how to get started: How to Start a Blog in 2019 So You Can Work From Home. It covers the step-by-step process of getting started so you have a place to share your blog posts. But, for the rest of you, let's jump in.
See if you can relate to this…
You are sitting in front of your computer. You have time to start writing. You've been anxious and excited about this new adventure that you're on. And yet, nothing.
It's overwhelming. There is so much you want to say, but where do you start? What should your first blog post be about? How do you kick-off the start to your blogging business?
How to Start Writing Your First Blog Post
There's a common mistake I see many people make on their brand new baby blog. They forget the blog isn't about them.
If you want to build a successful blogging business, it needs to be all about the readers. New bloggers tend to want to write first posts like, "Why I Started a Blog" or "How I Got Here".
It's natural. We want to tell our story.
But, that's not necessarily what they readers are interested in…unless your mom is one of your readers!
Until a reader knows how you are going to help them and if you are legit, they don't really care who you are. They just don't love you yet, until they know what you're going to do for them.
So, you want your first blog post to be all about your reader. You want to inspire them, guide them, and help them. In order to do this, you need to do 4 things.
Here’s how to write your first blog post:
Write down your niche
Write down three things that everyone in your niche should know
Create a comfortable and safe learning environment
Focus on establishing your authority
1. Write down your niche
This might seem silly, but you never want to lose focus on what your niche is. Write it down somewhere you will see it often, and include what your niche is and who you are writing for. It's super simple to do and it can make a difference.
This is because it's super easy to get distracted and start writing about things that don't totally fit with your niche and brand.
Your life is full of different topics that you could write about. But, you need to stick with your niche. Be clear in defining who you are targeting and what you're targeting.
2. Write down three things that everyone in your niche should know
This list will give you a starting point to know what to blog about.
Think about your niche for a moment. If someone were interested in your topic, what three things are must-know things?
For example, if your blog is all about knitting and someone comes to you and doesn't know anything about knitting, what three things would you start with telling them? Perhaps you’d write something like this…
Basic knitting stitches
How to cast on in knitting
Ways to cast off in knitting
3. Create a comfortable and safe learning environment
Most successful bloggers are less like journalists and more like teachers. We are taking a niche, something we're passionate about and creating a safe place for people to learn about it.
If you are writing about how to knit a scarf you want to use a tone and vocabulary that makes readers feel like it's a safe place for them to learn. A place where they won't get laughed at. You want to make them feel comfortable. And, never make them feel like not knowing an answer is a shortcoming of theirs.
4. Focus on establishing your authority
Make sure you are very clear and don't leave anything out. You want to break things down, but you don't want to make it feel so overwhelming that they aren't able to complete it.
Your goal in your blogging business is to make readers leave your site feeling like they've accomplished something or inspired enough to accomplish it later. That's your goal if you want to succeed in growing your business. It's all about how you make your readers feel!
Example of what this looks like in action
Ok, so let's put these four steps together. Let's stick with the knitting example. Imagine your niche is all about knitting baby stuff.
Your list of three things might look like this:
Types of yarn
Types of stitches
A simple pattern to start with
From this list, you are going to write three really detailed and clear blog post that shows your authority.
The first might be all about the different types of yarn and which ones are best for knitting projects for a baby. You could explain what yarns are best for which types of projects.
The second might be something like The 5 Most Basic Knitting Stitches You Need to Know. You could go into detail about each stitch and what each one is used for.
The third blog post could be instructions on knitting something like a baby blanket. (I'm taking a wild guess here that's easier than knitting baby booties or something like that.)
How long should my first blog post be?
If you are writing a blog post that is an answer to a question, try to get to around 1,500 words for your post. But, don't just cut it off if you get to 1,500 words. Make sure you clearly and thoroughly answer the question. Remember, you're building authority.
If you're going to go more in-depth in a post then it should be closer to 2,500 words or more. You don't want to just briefly discuss a topic if you promises the readers an in-depth post.
If you search this question on Google, you are going to get a bunch of different answers. Some people believe that you can write a blog post that's any length you want. Some think short, like 300 words, is better. And, others think the longer you can go the better it is.
The thing to remember is some people have different goals in blogging. That's why there are so many different answers. But, if you want to really grow a blogging business, 300-word blog posts aren't really going to cut it.
Now, I'm not saying you can never post a shorter blog post. But, it shouldn't be the bread-and-butter of your blog. If you want your blog post to be found and used by the search engines and make that coveted first page of results, you need more.
‘What should I blog about’ ideas?
Here are 160+ blog niche ideas that aren’t boring:
Are you excited to write your first blog post, but still trying to figure out a niche? I know it's tempting to just dive in, but then you'll end up blogging about a bunch of different things.
Take some time to figure out what your niche is. And, don't worry that all the good categories are taken. They're not.
If you and another person blog about the same niche, your blogs will still be different. You will each put your own spin on it. You have your own voice that no one else can match.
If you're still stuck, you can grab that list by signing up (above).
A few blogging resources:
As you work on figuring out your first blog post ideas, I want to point you in the direction of a few other resources you can use to start growing your blogging business:
30 Days of Blogging Tips & Mom Hacks - I spent 30 days sharing tips that I've used to grow my blog and keep my life and family running smoothly. I covered everything from How to Write a Blog Post When You HATE Writing to tips to keep your kids busy while you work.
Writing a Blog Post Idea List with a Title Generator - In this blog post, I give you a tip on how to come up with blog post ideas and help you build a list of 26 blog post title to work from.
Blog Income Report: How I Earned My First $200 - When you're first starting out making $12,000/month might feel unrealistic. In this blog post, I break down how I made my first couple hundred dollars on my blog.
Trading Time for Money: Passive Income vs Active Income - Here I talked about the difference between passive income and active income and give you examples of what they look like and why it matters.
Allison Lindstrom YouTube Channel - I share TONS of tips for you on my YouTube channel. Whether you are just starting out with a blog or looking to really grow a blogging business you’ll find something for you.
Blogging to Win blog course is accepting new students right now!
I also wanted to let you know that right now my Blogging to Win Course has open enrollment. This only happens four times a year!
Once you're in the course, you can work through it at your own pace. But, you can only enroll during the open enrollment periods.
If you are just starting out this will get you on the right foot for growing a blogging business. I give you all the framework you need and walk you through it step-by-step.