It's so important to have multiple streams of revenue when you're building a blogging business.
You need to make money in multiple ways. It shouldn’t be just ads or affiliate income or your own products - your business model should include a little bit of everything. This helps you to avoid painful fluctuations over the years.
If you want to know how to make money on YouTube, I'm going to share my experience with you in today’s post!
I'm going to share all the things that I think made a difference in helping me earn money using Google Ads on YouTube. Not only have I looked back at how I made my first $100 on YouTube, but I have also looked at what I did when creating certain videos that have the highest number of views.
Here are a few quick tips that will help you make money on YouTube:
Don't just follow the trends
Only create valuable videos
A little background on my YouTube experience…
Google Ads on YouTube are an important part of my blogging business. They are a steady stream of income and it’s a relief to have revenue that I can semi-rely on. I love creating stable sources of income (or as stable as online income can be:).
The first video I ever made on YouTube was back on September 15, 2016. It was about 7 minutes long. And, it was terrible!
I'm a little embarrassed when I watch it because it really shows that I was nervous and didn't have the best equipment. I'll let you see for yourself:
When I started making videos, I was determined to practice and practice until I got it right. But, the most important thing to note was that I actually got the ball rolling and started filming. Otherwise, I never could have made any progress.
My first check from YouTube was $191.54 and came in June 2017.
I probably would have received money sooner, but when I signed up for Google Ads and started posting videos, I forgot to put my bank information in so they didn’t know where to send my ad money. I wasn't really focused on the ad revenue at that time. Oops!
With Google Ads, you have to make $100 before they send you a check. I got curious to see if I was making anything and noticed that I never submitted my payment information.
Once I provided the right information, my first check came for the $191.54. Shortly after that, I received another check for just over $100.
The numbers behind my first YouTube check
Seeing that figure doesn't really give you the whole picture, so let’s talk about some statistics.
In 9 months on YouTube, before I received my first check, I posted 45 videos! That's an average of 5 videos a month, which is more than 1 video per week.
I don't keep up with that aggressive posting schedule anymore. But at the time, I was starting to work on building up a stockpile to have a ton of different videos available.
Many of my students struggle with the idea of creating videos. And, I get that. It's nerve-wracking.
But it's also a great strategy to use to grow your blogging business. Sometimes you have to just move forward even if you're a little scared or nervous!
Tips for Making Money on YouTube
Here are some of my top tips on how to make money from YouTube:
1. Use keywords
Keywords play a huge role in whether or not people will find you on YouTube.
If someone searches for a certain keyword and your video is about that topic but you aren't using the keywords, they aren't going to find you.
You have to use the right keywords that people search for so they can find your video. This doesn't just mean put the word in the title. You also need to include it in the description and the tags. YouTube allows you to create tags in the upload process, which is super useful.
I truly believe I wouldn't have the consistent income that I have right now on YouTube if it wasn't for using keywords.
The first video has around 20K views on it. It had great content, good tips and used the right keywords. But I was just so nervous. I believe the only reason it made it to 20K views is that I used the right keywords.
2. Don't follow the trends
The biggest video I've had was about how I made my first $200 blogging. It has over 450K views! I don't have any other video that's on the same level as that. Here it is:
So, what did I do differently in this video? At the time, I wondered if anyone had created a video similar to this topic. I couldn't find anything, so I made my own. I jumped at the opportunity to be one of the first to create a video about making money blogging.
It wasn't necessarily a "hot topic" and it wasn't a trend. That means if someone was looking for a video like it, the only one they were going to find was mine. You want to create videos that people are looking for but haven't been created yet.
3. Be consistent
Let's be real here. I'm not saying you need to create videos every day or even once a week. I don't post every single week. I'm busy selling products and running my blog. I have both a course called Blogging to Win and the Blogging Business Club membership site. I'm consistently posting new content and new lessons within the membership, which takes my time away from YouTube videos.
But I still make sure to stay consistent by getting a new YouTube video posted every couple of weeks.
The actual schedule that you choose doesn't matter. But remember that consistency is key. Commit to a time that works for you.
4. Only create valuable videos
Your videos need to inspire people, solve a problem or tackle something specific. People respond really well to a video that makes them feel inspired. They feed off the energy that you give them.
If the video you create helps them tackle things one at a time, they’re more likely to come back to your channel. They’re going to want to watch more of your videos because you're helping them.
Creating videos doesn't mean you're not a blogger
Yes, I create videos to help my audience. But I'm still truly a blogger. You might not know this, but anytime I post a video, I eventually have a blog post to go along with it.
I also sell products. I make sure everything that I put my energy into is tying in with my blogging business.
So, I work to harness the power of video to humanize my brand and connect with people on a different level than the other folks that aren't utilizing videos will be able to reach.
How to make money on YouTube for beginners
If the idea to monetize your videos on YouTube is new to you, you may be wondering how it all works anyway. Here are some of the most common questions that I hear about making money on YouTube:
How do you make money on YouTube?
There are a few main ways that you can earn money from YouTube. The first is through ad revenue. When people watch the ads on your video, you make money.
Another way, is through affiliate income. You can include affiliate links in your videos and descriptions just like you do in your blog posts. When a viewer clicks your link and makes a purchase, you get that affiliate income. You can also use sponsorships to make money with your YouTube videos.
Does this sound familiar? The same way you use to monetize your blog can be used to monetize your YouTube videos.
Do YouTubers gets paid for subscribers?
You don't get paid for the number of subscribers you have. However, the more the better. If you are monetizing with other options, you want as many people as you can get coming to your site.
How many subscribers do you need to get paid?
When it comes to making money on your ads, you need to focus on your number of views, not your subscribers. However, currently before you can put ads on your YouTube channel, you need to have at least 1,000 subscribers and over 4,000 watched hours of video on your channel.
Do bloggers or YouTubers make more money?
There isn't really a straight answer to this question. It's not even about how many people get to your site or channel. It completely depends on what you do with the traffic once they get there. Are you using different streams of revenue to monetize the site or channel?
And, let me ask you this—why not do both? If you know that you can monetize your blog and you can monetize a YouTube channel, wouldn't it make sense to incorporate both into your blogging business?
If you want to see where my blogging business income comes from, check out my income reports:
Ready to monetize your site?
If you want to see the behind the scenes steps of how I use YouTube to grow my blog, check out the Blogging Business Club. I have thorough lessons that I provide to my students. I even show the exact sales funnel that I use and how I incorporate video marketing, my blog, and email marketing into it.