I might be crazy but how does 30 days of blogging tips and mom hacks sound? I have a ton of awesome content about how to become a blogger while also being a stay at home mom or working mother. It’s not easy but it’s totally possible. And it’s time for Day 17, where I share a few alternatives for the Google Keyword Planner.
Today's tip is to write the content that people are actually looking for. Good bloggers write blog posts that they are inspired to write. But, good business bloggers write blog posts that people are actually looking for. They write valuable content that will really change people's lives. That's the type of content you want to write.
Discovering what your readers want to read about requires research. Knowing the right tools and resources to use is incredibly helpful. I recommend starting your research by talking to your audience. If you're in Facebook groups with them or have an email list, ask for their opinions. But, if you don't have this type of access to your target audience, or you want to learn more, do SEO research. This helps you find out what people are actually searching for in Google and other search engines.
There are many tools that are available. The one that I usually use and recommend is Google Keyword Planner. It's a free keyword planner that tracks what people are searching for. What I love about it is that it also shows how often the phrase or word has been searched. This is really important information because it shows you how relevant your keyword is to what people are looking for.
The one thing that can be tricky is when you try to start using this tool the website makes it look like you are going to have to pay for ads. But, that's not true! Since this is a place where so many bloggers get stuck, I created a free tutorial to show you how to bypass the paid ads and use the keyword planner.
Now, I have gotten some comments from people saying that it doesn't work for them. I tried it again myself and it still works for me. It's what I use to find keywords for my own blog posts. But, just in case you have trouble with it or want another option I wanted to let you know about some alternatives to keyword planner.
The frustrating thing about finding alternatives is most "free" options aren't free. Or, they provide you with a list of words but tell you nothing about the list. You want to know how many people are searching and how popular it is. I had to dig deep to find some options that I could recommend. The two that I have are both free and incredibly helpful in different ways.
Ubersuggest is a free alternative to Google Keyword Planner that was created by Neil Patel (the original founder of Quick Sprout). It's super easy to use. You just type in your niche or topic idea and hit the search button. It shows you the search volume, keyword suggestions, and how easy it is to rank for that keyword.
It's smart business to use a tool like this because you will be creating blog posts that people are actually looking for. You are more likely to grow because you'll be providing great content that people want to read.
Answer the Public
The other keyword planner alternative that I want to mention is Answer the Public. Let me be honest, I didn't think I was going to like this option at first. But, it turned out to be one of my favorites because of the visuals that it provides. On this one, you type in your keyword or phrase you are considering and hit "get questions". Then, the results come up as a type of mind mapping visual. Your keyword is in the center and there are branches for questions starting with things like who, what, where, how, why, when, will, and so on.
If you are just starting out and don't know how to mind map or struggle with doing it, this is a great tool. Mind mapping is simply taking a topic and then branching out with different ideas for posts that you could write about. It's super effective but sometimes can be hard to get in the flow. This keyword planner helps to do the work for you. If you use it, you can easily walk away with 50 different blog post ideas.
Now, I know everyone is different, so if you hate the mind mapping visual that is provided, there is an option to view the results in list form. All you need to do is click "data" about the results.
The importance of keyword search
I just want to touch once more on the importance of finding the topics that your audience wants to read about. Yes, it's a lot faster to just start typing a blog post on whatever it is that you want to talk about. And, if you have a mailing list you might be able to get your content in front of their eyes, but that's most likely where it will stop. If you want to grow a blogging business then you need to find the place where your passion connects with what your readers want to know. This is the sweet spot.
When you find this place and use keyword planning tools to help you find the right words and phrases to focus on, your business will benefit. And, it will happen because your readers will be benefiting from the valuable information you are providing for them. Use this as motivation to continue doing the sometimes hard or monotonous job of keyword research. It will pay off in the end!
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