Today I want to address an important question that you'll probably hear from time to time. I want to help you know how to address this situation when you are faced with it. Please read through until the end to understand the true difference between a legitimate blogger that's trying to build a blogging business and one that's trying to scam you.
What’s the difference between "real" bloggers from the scammers?
Real bloggers teach people something
Real bloggers have products
Real bloggers monetize their brands
I've been told on more than one occasion that being a blogger is not a "real job". I can't completely fault people for being skeptical. The word "blogger" sounds like one of the biggest scams of all time. And, while there are bloggers out there trying to scam you, there are also bloggers like me that are working to build a legitimate blogging business.
Blogging isn't a scam. It's something that I work very hard on so I can provide real value to my audience while building a business. It's something that helps me provide for my family and fund my child's addiction to fruit snacks. As you build your blogging business, here are some things that help you set yourself apart from the scammers that are out there.
1. Real bloggers teach people something
A real blogger writes blogs that provide valuable content for their audience on a specific topic. We aren't just trying to attract a bunch of people so we can cash in on something. We're really trying to get the people to come to our blogs because we are passionate about a certain topic.
We think we have enough information and experience on a topic that we can help others. So, we want to share tips and strategies on that topic in order to provide the information other people are looking for. Fake bloggers, or those looking to scam people are only concerned about making money, not helping people.
2. Real bloggers have products
A real blogger is going to have products that expand further on the topic they are an authority on. For example, if there is a process that I know about that has ten steps to it, I might write blog posts that cover the first five steps of the process. This is a free resource for my audience that helps them get the ball rolling.
Along with helping others, this shows my passion for and knowledge of the topic. Then, I might create a product that I can sell that covers the final five steps. If people are interested in going deeper and learning more of the process, I can show them what I've created and let them know how it helps them get to the finish line.
3. Real bloggers monetize their brands
Real bloggers don't just focus on one income source. It's not all about selling products, earning ad revenue, or having affiliate income. We are creating a business model that includes diversified income streams. This helps us maximize our time and effort and protect ourselves financially. We aren't just focused on one main thing. We're trying to build a healthy blogging business with multiple streams of income.
Are there bloggers trying to scam people?
Unfortunately, the answer to this question is —absolutely. Wherever there is business to be had, anywhere not just online, there are scammers that will try to rob you. It's just the simple fact of the world. So, yes, there are bloggers that aren't upstanding. But, that's not you and it's not me.
These blogging scams also don't make up the majority of genuine professional bloggers that we see online. Authentic bloggers all have one thing in common. We have a strong drive within us to share as much valuable content that we possibly can about a topic that we're crazy about.
Not only are we focused on publishing content, but we want to make a difference in people's lives. We want to provide valuable content that they can benefit from.
That’s why my YouTube channel is full of content that addresses the questions new bloggers struggle with. If someone is trying to learn they can subscribe to the channel and have a wealth of knowledge at their fingertips. Those that are running a blogging scam aren't doing this.
We know that to provide this valuable content it's going to take time, blood, sweat, and even tears. To make it all worth it, we find different ways to monetize our brand and business. Doing so helps to make the effort we're making worth it by compensating us in some way so we can experience financial freedom and have a flexible schedule to work from home.
How do you respond to the questioning people?
As you build your blogging business it's inevitable that people will ask you what you do for a living. When you are at the point that your blog is your full-time career and you don't have another job to tell them, you have to think about how you are going to answer. Personally, I never tell people that I'm a "blogger" for two reasons.
It's so vague. It makes it sound like I don't do anything and just live in a fantasy world where money magically appears in my bank account.
There's so much more to it than that. Most people don't realize how much work goes into growing a successful blogging business. You're building an entire business model that showcases your talent, intelligence, and content. But it also maximizes all that effort so you can monetize your content and brand as a whole.
The difference between a blogger fraud and a legitimate blog is the intention behind it. Remember, not to let others discourage you in the process of building a business. What you're doing is a "real job". It's just one that you love that allows you to share your passion with the world.
I might be crazy but how does 30 days of blogging tips and mom hacks sound? I have a ton of awesome content about how to become a blogger while also being a stay at home mom or working mother. It’s not easy but it’s totally possible. And today’s post was for Day 29, where I address the popular question, "Is blogging a scam?"