Today we’re going to dive into why failure is actually good, why you shouldn't be afraid of it, and why it can be good for you in your personal life and business. I know it sounds hard to believe but stick with me while I explain it.
Here’s why it’s okay to fail in blogging:
Starting a blogging business is not like starting a job
Since successful blogging is about testing, you likely won’t “get it right” the first time
Failing will help you build resilience
By the way, we made it to day 30 of my blogging tips and mom hacks! I want to thank all of you for your support and following along with my content. During this challenge, I created a new YouTube video every day for 30 days. It was a challenge and a lot of work, but it brought me a lot of joy. I always love seeing the comments from everyone and getting to share the things I have learned along the way while building my blogging business. So, thank you!
The two blogger responses to failure
I have met a lot of people in the blogging industry. And, there's something I can usually tell pretty quickly about them when it comes to failure. There are two different groups that bloggers tend to fall into:
Those that learn from failure. When this group fails, they find it in themselves to forgive themselves for the failure. They know it's ok to fail, so they don't beat themselves up about it. They choose to have a different perspective and look at the failure as an opportunity to grow.
Those that think failure is not an option. When this group fails, they struggle to move forward. They have a hard time forgiving themselves for a failed business project. And, because of that, it makes it easy for them to quit.
Failure is inevitable. The funny thing is we are pretty good at forgiving others when they fail us in some way. But, it's a lot harder for us to do the same thing for ourselves.
You have to learn to accept your weaknesses. You are likely to fail in the future and instead of throwing in the towel you should use it as an opportunity to grow a thick skin and become more resilient.
Failure happens when building a blogging business
Honestly, I've had my share of failures. I've lost money and invested my time and resources into something that just didn't work out. I've built products, put in time, effort, money, and tears only to have the product flop. They were all failures, but I chose to look at them as an opportunity to really learn how to change things and evolve so I could succeed going forward.
I'm not going to lie to you, your first year building a blogging business is going to be filled with stress, disappointments, and failures. You will wonder if blogging is really for you about a million times. If you haven't felt this way yet, it'll happen soon enough.
We're all going to make mistakes. We have to learn how to build this platform into a valuable blogging business. And, one of the keys to doing that is knowing that success comes from failure.
Starting a blogging business is not like starting a job
Building a successful blog is very different than starting a new job. When you start a new job you generally have someone to help you out and show you the right path. Running a blogging business is harder than any other job I've had because it eliminates that person that's there to help you out.
Most of the time on your first day of a new job you show up and someone is waiting for you in order to train you. They might not have all the answers, but they can lead you in the right direction. When you run a blogging business, it's a whole different story—you're on your own.
Now, you can always sign up for online courses, which can be a really good idea, but even then, there's no course that has a "secret formula" that requires zero effort, zero work, and zero resilience. That has to come from within.
Successful blogging comes from within
People can give you the road map and tell you everything you have to do and show you all the resources, but you're the one that has to sit down in front of your computer and actually get it done. Knowing you're responsible for the effort and energy is really scary. If you fail, there's no one to point the finger at except for yourself. But, that's OK!
Take comfort in the fact that I have failed, as well as every blogger that's ever built a successful blogging business that helps support their family. We've all failed in some way, shape, or form.
The internet is always changing which means our jobs will always be changing as well. That means you'll always be learning new things and trying new things. Once you face that fact and determine not to be afraid of trying, it will be easier for you to forgive yourself when you fail and have the energy to keep moving.
Think back to high school for a minute. When you sat down to complete your math homework you would start out by trying one strategy. If it wasn't right and you kept getting the wrong answer, you would go back to look in your textbook again and try something else. The minute you got it right it felt so darn good!
Now, if you filled your heads with thoughts like, "you don't know anything about math, just give up" you'd be right. You'd never be able to finally solve the problem. The same is true with your blogging business. You'll never figure out how to build this business if you don't have the faith in yourself and your intelligence to believe that you'll figure it out eventually.
You need to build resilience
The secret to running a successful blogging business is being incredibly resilient and having the ability to forgive yourself when you fail or have a misstep. The journey to build a successful blogging business is not an easy one. There's nothing in life that's worth doing that's incredibly easy. This is true in your personal life and in your business.
Fortunately for you, most people give up in their first year. They hit a roadblock and say, "forget it". Building a blogging business might not actually be for some people.
But, since most don't want to, or can't, put in the work that blogging requires you have a bit of an edge on them. You're willing to put in the hard work, pick yourself up, wipe away the tears, and find it in yourself to continue. Your drive, hard work, and resiliency is your advantage when building your business. Be willing to forgive yourself when things don't go as planned, and then pick yourself up and try it again. You got this!