Create Smart Goals as a Blogger

I might be crazy but how does 30 days of blogging tips and mom hacks sound? I have a ton of awesome content about how to become a blogger while also being a stay at home mom or working mother. It’s not easy but it’s totally possible. And it’s time for Day 15 (that's right, we are already half way through), and we are going to focus on the importance of setting goals.

I know this is a topic that a lot of people don't like to address, but it's so important for getting your blogging business off and running. Today you are going to sit down and make a list of goals for your blogging business.

There are no excuses

There are no excuses allowed. If you don't have a goals planner, run out to the dollar store and buy one. It doesn't have to be fancy. Don't try and use the excuse that you "don't have enough time" either. If you can't find the time to sit down and set goals for your blogging business, then how are you going to run your business? You will never make time to have a blog if you can't make time to write out goals. If you can't work past this, then this might not be a good fit for you.

Why you should set goals

Once you have your planner ready sit down and start writing out very specific goals. This way when you go to sit down and start working you know exactly what you need to be working on. Your goals will act as your guide on how to spend your time. As you start to build your business your list of to-dos is going to continue to grow. It can get tricky to know where to spend your time. But, if you know what your blogging goals are and have them written out, you will know what your priorities are. Your written goals will help keep you focused, and you will experience less "shiny object" syndrome.

How to set goals

Your goals need to be SMART. You've probably heard the acronym before, but if you need a quick reminder, SMART stands for specific, measurable, actionable, relevant, and timely. This means you aren't going to set generic goals. Things like "start a blogging business" isn't going to fly. Instead, you need to set goals like, "grow the income of my blogging business to $200 a month, or $,7000 a month, or $12,000 a month by [fill in the date]." Your business goals don't all need to be monetary. You could set a goal that helps you get your content written. For example, your goal could be "write 20 blog posts by [fill in the date]". 

When you set goals, you need to start by thinking of the things that you want to accomplish. Then, look at your calendar and choose the date that you will have them completed by. It needs to be specific tasks that you are going to complete by a specific date. 

Don't get too caught up in the date

One thing that holds a lot of people back from setting goals is establishing deadlines. It can be hard to look at the goal you are setting and determine exactly how long it will take to get there. The first time you do something you aren't going to know exactly how long something might take you to complete. So, don't stress too much about the date. 

It is important to set deadlines that have actual dates. Doing so helps you to force the countdown to begin right now. However, once you have started working toward your goal you may find that you need to adjust your date. For example, if you set a goal to write 20 different blog posts by the end of the year it will help you dive in and get started. But, you may find that the articles are taking you longer to write than you thought. It's ok to change the date.

You can also move your deadline up if you find that the work is going faster than you thought. The important thing is not really the specific date that you choose, but that you do choose a date. It lights a fire under you to get you moving forward. When you know that a deadline is approaching it keeps you motivated to get the work done. 

Confused about where to start

If you want to start goal setting but aren't sure where to start on business goal ideas or what tasks to focus on there are two places I recommend.

  1. Your website - If you want to have a blogging business you need to have a site that is up and running. If you've been working on it for a month you've been taking too long. Find some concrete goals that you can use to motivate yourself to finish setting your website up. Don't get hung up here. Yes, the design does matter, but not near as much as your content. So, get it set up and move on. 

  2. Your content - Start writing those blog posts. Your first step should be creating your core content blog posts. These will act as the pillar content for your blogging business. You want them to be evergreen, so people can find them and read them at any time and they will still apply. It's so important to have this because you need a display ready to go when you announce your blog to the world. You want readers to see that you are really good at a specific topic by showing them what you know. It shows people even though you are new, you already have great content available. 

If you want more information on how to start setting and achieving goals watch the Allison Lindstrom YouTube video that goes along with this post. In the description, you'll find some additional free lessons to help you get started on the right path with goal setting and growing your blogging business.