Email vs. Social Media: Which is more important?

I'm talking about the infamous battle between email marketing and social media for growing your blog! Which one is better?

Let the games begin…

This is one of the most controversial posts in this bootcamp because people are primarily split between Team Email and Team Social Media. 

Pssssttt...I run a series called Ask Allison where I answer readers' questions about blogging and business. You can ask yours by emailing hello@frugalontheprairie.com. This post is for the question, "Which ad network should I use?" Click below to watch!

Fortunately for you, the answer will be obvious based on your niche. If you run a blog helping others master their social media, then you better have some awesome social media profiles, otherwise people aren’t going to take you seriously. The same goes for your email marketing. 


But what if you don’t fall under the social media or email marketing niches? In this case, I recommend you take a peek at your business goals.

Want to provide a product or service in the future (hint: you better, girlfriend!)? Then you need to start building that email list so you have a list of potential customers for your launch. Running a hobby blog with no business goals in mind? Then you have the flexibility to do either email marketing or social media. 

Email marketing is a stronger, more controllable asset for growing your business and actually making sales.


Regardless of what you want to do in the long run, I always recommend placing the importance of email just a tad higher than social media. Social media is great for building relationships and getting free traffic. But email marketing is a stronger, more controllable asset for growing your business and actually making sales. Hey, it’s true. You don’t own the list of names in your Twitter profile.