Email Marketing Tips: 5 Ways You Failed Your Email List This Year

I’ve received so many messages from you guys saying things like, “My list isn’t growing, people don’t open my emails, and I have a high unsubscribe rate. How do I fix these things?” So today I'm talking about common email marketing mistakes AND I have a bonus workbook for you!

“My list isn’t growing, people don’t open my emails, and I have a high unsubscribe rate. How do I fix these things?”

It’s from my ConvertKit Essentials course and it’s got some questions that you can answer to get the brainstorming and have an organized game plan for your email marketing. 

Email Marketing Tips: 5 Ways You Failed Your Email List This Year

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Ready to talk about the 5 mistakes I see people make with their email list? Let's go! Click to watch the video below or scroll down for the text version of this post. 


Mistake #1: You were too shy to ask people to join.

There’s no shame in asking people to join your list. Ask your friends, family, co-workers, and Facebook friends to hop on board!

Let people know why they should be on your list and how it will benefit them. So make sure you have something awesome to offer. 

Mistake #2: You weren’t connecting often enough. 

This is a common situation where we see a very high unsubscribe rate. If you don't connect often enough, your subscribers are likely to forget your name or that they even signed up for your list. Let's say they sign up for your list, get their subscriber incentive the same day, and then don't hear from you again for 3 months. When you finally send out that next email, they (along with many others on your list) will unsubscribe because they have no real attachment or connection to your content/personality anymore. 

So how often should you email them? Think back to when you invited them in the first place. What kind of content did you promise them? My personal recommendation is to connect at least once every three weeks, but try to do it more often if you can swing it.

Mistake #3: You were connecting too often. 

On the flip side of things,  maybe you were connecting too often! Were you emailing them every week but didn't really have anything to share? Don't reach out just because you feel like "it's time." Send them something that will brighten their day or add a little sparkle to their lives.

Some companies or blogs need to reach out every day because that's the content they've promised their readers. Only you can tell if this rule applies to you. In most cases, bloggers and online entrepreneurs don't need to reach out every single day.

Mistake #4: You were sending the wrong content.

Unless you’re changing your niche, you should really try to stay consistent with your content. I really love fashion but I know my subscribers aren’t on my site for that kind of content so I won’t be sending any emails exclusively about the clothes that I wear. 

If you have dual niches, then you definitely need to make it a practice that you only send relevant content to each of those niches. 

If you have dual niches, then you definitely need to make it a practice that you only send relevant content to each of those niches.

For example: If you write about parenting and personal finance, you need to separate those email lists so that you only send relevant content to the right lists. People who are interested in personal finance aren't necessarily interested in parenting. You don't want to lose subscribers by sending them the wrong content!

I personally use ConvertKit (<-- affiliate link, but girl I only recommend stuff I love!) to handle segmenting my list into different sections so I can keep everyone organized. It doesn’t make any sense for me to send a sales email encouraging someone to buy a course if they've already purchased it. Can you imagine how annoying that would be? 


Mistake #5: You made your emails about you, not them

Would you invite someone into your home and say, "Let's talk about me and only me, okay?" No!

Always remember that while they certainly want to get to know you on a personal level, your readers are busy people. You need to show them that subscribing to your list is worth their time because you're sharing content that will help or inspire their lives in some way.

Alrightly, that wraps it up for this post! If you struggled this year working on your email list, hopefully one of the issues or tips I mentioned will help you create a game plan. And don’t forget to grab your free workbook! 

Grab the workbook today!

Type your little email below and I'll send the workbook to you ASAP!

Powered by ConvertKit
Email Marketing Tips: 5 Ways You Failed Your Email List This Year || I’ve received messages from you guys saying things like, “My list isn’t growing, people don’t open my emails, and I have a high unsubscribe rate. How do I fix these things?” So today I'm talking about common email marketing mistakes AND I have a bonus workbook for you. Just check out the link below to get your copy.

Wanna pin that baby?

How to Remove the Facebook News Feed

Facebook is a necessary evil for anyone wanting to grow a blog or business. But it can be distracting! Here's how I increase my productivity by removing the Facebook news feed. 

The Google Chrome extension mentioned in this tutorial can be found here: Kill News Feed

Click to watch the video tutorial below and don't forget to subscribe to my channel for more blogging and business videos!

How to Remove the Facebook News Feed to Be More Productive || Facebook is a necessary evil for anyone wanting to grow a blog or business. But it can be distracting! Here's how I increase my productivity by removing the Facebook news feed.

Have a blogging or business question that's just driving you crazy? Email me hello(at)allisonlindstrom.com with Youtube Video Request in the subject line. I'm always taking requests and adding my readers' ideas to the list! 

Validating Product Ideas: Tips & Tricks for Selling a Product on Your Blog

Validating product ideas is a must-have on your to-do list for making money online! I never recommend just creating a product on the fly and hoping it sells. Use these tips and tricks for making sure "Launch Day" is a success! 

Let's just dive right into them now!

Watch the video below (don't forget to subscribe, girlfriend!) or you can scroll down for the text version of this post. 

Tip 1: Research Your Competitors

First things first, do some competitor research. Find out what your peers are creating, how much they’re charging, how their audience is similar or different from yours, etc. Basically, just get a feel for what’s already out there so that you can pinpoint how your product could potentially stand out in the market.  


Tip 2: Analyze Your Statistics

The second thing you should do is analyze your own statistics. This means looking at your site analytics to see what posts are popular, check out your social media analytics to see what posts are shared/commented on the most. Really take note of the exact kind of content is that is resonating with your audience. 

Tip 3: Ask Your Readers

My third tip (and this is my favorite way to validate an idea) is to chat with your readers because they are the ones that are potentially going to purchase what you’re going to create. You need to know what exactly they’re looking for and how you can solve problems for them in order to create the best possible product and potentially get the most sales.

Tip 4: Offer Pre-Sale Options

My last tip is to setup a pre-sale option for the product you’re already working on. Nothing says validation more than when a reader purchases a product that you haven’t even finished yet. It shows JUST how excited they are about the prospect of owning what you’re creating. 

Here’s a great example of how powerful validating is. I created two products and put them both up for pre-sale. Product A performed so-so and Product B got a ton of pre-sales. This behavior continued once both of the products launched. And while Product A made sales after the pre-sale period ended, it never even came close to what I saw (and continue to see) with Product B. 

Pre-sales are a great way to gauge how your product may perform once you officially launch.
Validating product ideas is a must-have on your to-do list for making money online! I never recommend just creating a product on the fly and hoping it sells. Use these tips and tricks for making sure "Launch Day" is a success!

If you’re panicked about what in the world you can do to validate your product or service idea, I definitely recommend these methods! And don't forget to subscribe to my YouTube channel to catch future videos about blogging and business!

How to Make Money on a Blog Without Ads

Ever wonder how to make money on your blog without ads? I've got some nifty tips for you! Whether you're a new blogger or a seasoned blogger, it's always great to have options.

Ever wonder how to make money on your blog without ads? I've got some nifty tips for you! Whether you're a new blogger or a seasoned blogger, it's always great to have options. 

Enjoy the video below (and don't forget to subscribe!) or scroll down to read the text version of this post!

Tip #1: Offer Freelance Services

This is how I got started in making money at home. You could be a freelance writer, designer, virtual assistant, or coach (if you're an expert at something).

This method can be a little draining because you're trading time for dollars but it's a great way to start networking with the online community and your income is really only limited to the number of projects you're able to take on. 

Tip #2: Offer a Product, Such as Online Courses or an Ebook

This is my favorite way to make money from home because it's passive income. This means that once I've created the product, I can continue to make money without having to actively be there. 

Tip #3: Recommend Products with Affiliate Links

This is an extremely passive way to make income and if you have the right audience, it can be a lot easier to get momentum in making affiliate sales. 

This may not be a great option for someone who has an audience not interested in spending money (like perhaps a debt free or budget audience) but it's still an awesome way to recommend your favorite products to readers and earn a small commission from any sales. 

Bonus Tip: Offer Paid/Premium Content to Your Readers

This can be done in multiple ways but the most common is to offer a paid workshop or access to content that contains your expertise for a small fee. 

One of the most brilliant ways I've seen this done was by Kristin Larsen of BelieveinaBudget.com. She wrote a side hustle book and offered a live workshop where readers could receive the book itself (obviously) and a walkthrough session. During this session, she offered insider tips and ideas that just took everything in the book to the next level. 

It was a brilliant way to make money but also humanize her brand, which is awesome for growing your business. 

Whether you can't or don't want to use ads on your site, there are certainly other options for making money online! Have you ever used one of these methods? 

Don't forget to subscribe to my YouTube channel so you don't miss out on future blogging and business videos!


Don't miss the FREE webinar I'm co-hosting this weekend!

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BRING A PEN & PAPER!

Nine times out of ten, it's our fear of something that holds us back from diving into an exciting blog/business project. Let us help you work on overcoming that! 

We will be giving you questions and prompts to help you identify and overcome your blogging/business fears. Newbie and seasoned bloggers welcomed!