I had decided as early as I could that I was going to create a blogging course around that idea, to help women create a blogging business.
Leading up until I actually finally finished that product, I created content to help prepare them and get them in the proper mindset to both (1) be prepared to start a blog or take their current blog into a blogging business, but also (2) prepare them to buy.
It’s a lot like just giving them all the prerequisite work that they need to get to purchasing and actually becoming part of my blogging family.
The next thing I did, and tip number three, is I built my email list and had strong relationships with my readers.
I have spent the last year really focusing hard on my email list. And I don't just mean getting people on it. I have a significant email list now but I’m also very focused on responding to everybody and asking questions, even if it takes me awhile to respond to every email. I always do it. I always get to it because I know that my readers are also consumers and that they can tell me best what it is I need to create and how it is I can help them.
A lot of times I think I know what they’re looking for but if I don’t ask them, if I don’t get feedback, I might create a product that they’re not really interested in.
The fourth thing I did was actually launched. Thinking about launching is one thing. Actually putting it out there, putting on a price tag, marketing it and going through a whole launch process, is stressful, intimidating, and really exciting.
I took the leap. I put myself out there. I created an incredible product and I really hoped that people would buy. I was very blessed. I feel very humble about the fact that it was just received so well and people are learning from it. That feels really good, but LAUNCH!
Just go ahead and do it and launch. It’s scary but you don’t know where it might lead you.
That leads you to my last tip here and that is to review everything you did in that first launch and relaunch again.
I feel like that first launch is really the baby driver's test. When you were a kid, maybe you had Power Wheels or one of those little cars. You probably weren’t a great driver, but you were figuring it out and learning a lot. You got better by the time you were older.
When you’re sixteen, seventeen, or eighteen (whatever the laws are in your state) you can finally go and get a driver’s license. That’s a little more experience. By now, hopefully you’re not going to run into anybody.
By the time you’re twenty-five, thirty, you hopefully have a really good handle on driving and can consider yourself an expert. I have the same mentality when I am launching.
Every time I launch I go in with a very humble mind knowing that I still don’t know everything, even if it’s my third or fourth launch. I’m constantly reevaluating, seeing how I can change things and adjust them.