Hi, I'm Allison!

I'm a total nerd when it comes to blog + biz strategies. Follow me as I test different strategies and help busy women like you catapult their online business into success.

Don't forget to subscribe to my channel to catch new blog and business videos every week

Hey there, Girlboss.

You and I have something in common. We are sick and tired of following blogging and business strategies that stem from ideas, not results. 

You've hit the jackpot by finding this site because I share my real-life experiences and methods about running a successful online business. My titles have included virtual assistant, ghost writer, freelance writer,  social media manager, blogger, teacher and many more. If I think a business venture or tactic was a waste of my time, I'm going to tell you about it so you don't make the same mistakes I did. 

I have a (serious) obsession with testing, testing, testing. I don't care what everyone else says I should do. I create my own artificial science lab and analyze my own hard evidence for what works and what doesn't. 

My entire business journey has been based around well-thought-out, strategic moves to ensure I'm getting the biggest bang for my buck and time. Think of my shared experiences as the map of your fresh entrepreneurial journey. 

But let's get real here. It wasn't always this way. 

Once upon a time, I had no clear idea on how to build an email list or what to do with a blog once I had it. Because of this, I used to spend hours on search engines trying to figure out which blogging advice I should follow...and then wasting a lot of time on ideas that weren't based on real-life results but on someone's imagination.  

I was embarrassed to tell my blogger friends how few subscribers I had. I felt foolish for following the wrong advice. And I was frustrated that I wasn't making more money. 

We are kindred spirits if this sounds like you because I. Get. It. 

My friend, we've all been there. I used to lack so much confidence in my ability to handle an online business because, honestly, I just didn't know what the heck I was doing! 

Fortunately for you, I have tried and tested so many ideas, so many times over that I can smell a bad strategy from a mile away.

We've wasted enough time. Let's get hustling on your blog or online business so you can be the savvy businesswoman I know you are! 




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